This much I know after receiving a beautiful picture of our family from my daughter.
As I looked at it and attempted to figure out which size frame it required for supreme positioning in my office, I realized that it wasn’t only an adorable token of affection that I’ll always cherish. I saw a piece of content.
Content, in its purist state, is something of value for its intended audience. Nothing less, sometimes more. In this case, the drawing was meant for my daughter to convey her message (value) to me (her audience).
This all proves to me that anyone can create content. It’s not an impossible skill that people are required to learn but something innate in all of us. Think about it, we’re producing and promoting content each and every day. From the morning conversations around the water cooler to the email you send before lunch and the words you use to convey your message in that 2 p.m. meeting.
It’s all content; meant to provide value to its intended audience.
Still scared? Thinking you need a journalism degree to produce quality content that can deliver for your business or passion?
Don’t be. My 5-year old isn’t.